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Showroom No.4

Yiran Jiang

Sep 18th , 2021~Apr 8st , 2022

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Showroom No.4 is a multinational platform that gives young independent designers better opportunities to expend their influence to the world.

INTRODUCTION VIDEO

Research&Interview
Clothing Store Inventory

The overall employment of fashion designers is expected to grow by only about 3% in the next 10 years, which is lower than the average growth forecast for all occupations. The growth of other art and design workers is expected to be 4% in the next 10 years.

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——— U.S. Bureau of Labor Statistics

Market monopoly makes it difficult for start-up brands to survive. Some companies will be eliminated by the market, while the remaining companies will develop further.

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The plagiarism problem in the fashion industry is serious, and the rights of designers are not protected accordingly

With the expansion of various online sales channels, more and more imitation and counterfeit clothing products are circulating in the market. These products of unknown origin not only infringe the rights and interests of consumers, but also affect the brand image of original products. my country has moved from clothing trade to international barriers.

Smiley

Jay 

I am ashamed that I have submitted my resume for 2 months and got nothing.

INTERVIEWS

Smiley

Leran Wang

I feel that there are so few internship opportunities this year, and many medium-sized brands have not released any employment headcount, and due to my ability, I do not think I could competitive with first-class level’s designers.

Smiley

Jerry

I have been trying to build my brand for more than a year. Because there is no strong capital support and no complete manufacturing publicity system, it is very difficult to take every step.

HMW

HOW MIGHT WE

HMW

create a platform which help designers expand their 

influence and spread better fashion products with no location restriction?

Features

FEATURES

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Market Information
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MARKET
INFORMATION

Current two different types exist in our market:

  • Popular brands selling

  • Private customized service

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Opportunities

OPPORTUNITIES…

  1. Use better product packaging methods to increase value

  2. Classify products from the perspective of style and type

  3. Highlight the uniqueness of the product

  4. Give each product a different and profound back story

Products

  1. Use online methods to reach more consumers

  2. Cross-border e-commerce approach to realize entire project

  3. Make some pop-up shops, online live broadcasts and other interesting forms

Place

  1. Cooperate with manufacturers to reduce production costs

  2. Let consumers have more consumption motivation through promotion and various marketing methods

  3. Reduce prices within the river

Price

Interview about users' feelings and improvement suggestion

  1. In addition to simply categorizing based on designer styles, we will add more ranking forms to promote specific designers

  2. Use short videos such as TikTok to upgrade our concept

Promotion

Visual Exploration

VISUAL EXPLORATION

The entire brand will serve advanced fashion industry designers and consumers who have high requirements for personalization of clothing. The tone of the entire product must be a leading product in the fashion industry, and the brand design must reveal a fashionable and simple, original and advanced.

LOGO

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Typography

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Primary Colors

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Secondary Colors

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Design Elements

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Taskflow&Wireframe

Taskflow - Shopper

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Taskflow - Designer

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Wireframe

In the last semester, I used WIX to build an interactive prototype, but there are still a lot of limitations in details, so in this semester I spent a lot of time re-using XD to make a more detailed prototype.

MVP Test

MVP TEST

Paper prototype

6 participants (4/4 test shoppers, 2/5 test designer)

In order to test the fluency of the whole process, beside the official production of the online high-fidelity model, I used the low-fidelity model, paper prototype, and conduct two tests. In the 2 tests, the testers completed all the tasks I gave, and made suggestions for the difficult task.

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The shopping flow is fluency, hope to test the final prototype later.

SHOPPER

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I love the progress which gives me the idea of either than being a shopper, I could also sell my designing staffs.

SHOPPER

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want to see something more about how to reach out designers…hope to talk to them beside using the website or email.

SHOPPER

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The flow  is fluency and the process is reasonable.However, some of the processes after filling out the application form are not very clear, and it may be better to know about some issues related to policy and taxation on the website. It is hoped that there will be an interactive interface experience after the application has been successfully applied in the later stage.

Designers

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Hope to see these applying steps in more visual  way

Designers

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Fully Launched website

9 participants (4 test shoppers, 5 test designer)

The first two mock up are all related to the official site for my project. And all in these two platforms, user could achieve their goal whether come as s shopper or a designer. They could shop the existing item on this site, and also could post their work on site. Also, in this site, provide more links and our brand introduction to help user know more about showroom.

  1. 5/5 participants have went through the whole prototype

  2. 5/5 participants would like to post their work and keep using this platform in the future

  3. 3/5 participants said this platform could help their career development

Test Results (Designer)

5 participants 

Key Finding (Designer)

  1. Easy method to fill the application and wish to get in touch with our staff as soon as possible.

  2. More information about art work standard. Hope that there are more requirements for works on the platform.

  3. Post-sale details tracking

  1. 4/4 participants have went through the whole prototype

  2. 4/4 participants would like to use this platform in the future

  3. 2/4 participants said their are needs to private conversation with the designer

Test Results (Shopper)

4 participants 

Key Finding (Shopper)

  1. For UI design, they hope to see a more attractive and unique style with some cool animation.

  2. Worried about returns and after-sales protection, hope to provide insurance and other protection services.

  3. Can not find the communication function with the designer, subjectively think it is unnecessary.

Package design

9 participants (4 test shoppers, 5 test designer)

Through communicating with people in the fashion industry, I learned that packaging can increase the value of goods and help ensure the quality of the entire service process. So, I designed the packaging of the goods. Through differentiated designs for things of different sizes and styles.

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